Priscila is a Latinx engineer and beauty insider whose family has more than 50 years of experience in the beauty space. She has been immersed in the industry and top designer brands for many years through brand trainings, trade shows, laboratory visits, and product development. Through it all, she became frustrated with the excess number of steps that brands encourage customers to use, conflicting information about how skincare works, an endless parade of trendy ingredients, and a culture of nonstop novelty.
She was inspired to start Lendava by drawing on her training as an engineer, looking for efficiency in every aspect of a business. By bringing that philosophy to skincare, she was able to create something that is more streamlined, more savvy, and pleasurable to use.
Lendava smartly utilizes the proven ingredients necessary for skin function, without the excessive steps. It is skincare with the right priorities, because as Priscila often says, when you have the right formula, achieving a healthy complexion doesn't have to be complicated.