The Origin of the Name

LENDAVA is named after a quiet town in Slovenia—where minimalism and quality coexist effortlessly.

It’s where my grandparents were born, two people I deeply admire. After World War II, they left everything behind and moved to Argentina to rebuild their lives and grow their family. They taught me that less is more—not just in how we live, but in how we care for ourselves. That belief became the soul of the brand.

Lendava, the town, is quiet and intentional. There aren’t many shops or cafés, but the few that exist are just right. That minimal, purposeful way of life inspires everything I do. It’s a place where minimalism and quality coexist effortlessly—just like our formulas.