Hi, I’m Priscila - Let’s Get Personal

I’m the founder of Lendava, a cosmetic scientist, a Latinx engineer, and a mom of three — including twins. Life is full. And messy. And beautiful.

I grew up in the beauty world. I wasn’t just playing with makeup — trade shows, brand events, lab visits, training sessions — those were my childhood memories. From a young age, I was deep into beauty — listening to high-end brand chemists explain the science behind iconic formulas and absorbing everything I could about the industry. Beauty was always part of my life, but I didn’t want to just sell it. I wanted to understand it — and fix what didn’t make sense.

I studied engineering because I wanted to learn how to fix EVERYTHING! I wanted to learn how to solve problems, not just cover them up. And as I moved deeper into that world, I realized I wanted skincare to be more straightforward and easy to use.

That curiosity led me to cosmetic science. While I was pursuing my degree in formulation, I created my first two products — a day cream and a night cream — designed to simplify daily routines without compromising results.

Then life threw a beautiful curveball: I found out I was pregnant with twins while in the middle of all this formulation madness. That season was a blur of lab notes, belly kicks, sleepless nights, and endless inspiration. Creating a skincare line while navigating motherhood wasn’t easy — but it grounded me. It gave my mission deeper meaning.

Two years later, my baby girl was born.
And I couldn’t feel more grateful. I know she will grow up watching me build something with purpose, and I truly believe she’ll become my best friend. I feel so proud to be creating a brand that will be good for her skin one day — and for every woman out there today.

Beauty Made Smarter

For me, science has always been my strength, my passion, and my expertise. I’m endlessly curious about what works and why. I tested my early formulas, listened to feedback, and kept improving. I wanted to prove that skincare doesn’t need to be complicated to be effective — and that we can navigate the confusing world of skincare with just a few thoughtfully crafted products.

And it worked. The response was incredible. People connected with my formulas — but even more with my perspective: a blend of childhood beauty memories, scientific training, and real-life motherhood.

That’s how LENDAVA was born.

The name comes from a small town in Slovenia — my grandfather’s hometown. Lendava is quiet, clean, and minimalist. It has just a few stores, a few cafés — but everything is intentional, and everything is excellent. That town taught me something essential:
You don’t need a million options. You just need a few things done really well. (just as you don’t need a million friends, just a few really good ones!)

That’s the spirit behind LENDAVA — skincare that’s minimal, thoughtful, and effective.

Thank you for being here. Whether you're a skincare minimalist, a science lover, a busy mom, or just someone looking for products that work — I see you. And I’m building Lendava for you.

With love,
Priscila