Ready to feel more confident when reading your beauty products' ingredient labels?

Vitamin C is legendary for a reason: It is an ingredient that really works. Uneven skin tone, rough texture, fine lines, acne scars, general dullness — you can name just about any common complexion concern and there's a good chance that vitamin C is a recommended treatment.

However, to provide the maximum benefit from Vitamin C, it is recommended that a stable form of Vitamin C be used in your skincare product.

Lendava’s formula conrains STAY-C® 50, a type of Vitamin C that maximizes the protective properties of this ingredient by retaining its effectiveness over time.

STAY-C® 50,  together with Vitamin E, can provide an effective antioxidant combination that reduces the formation of free radicals and stimulates collagen synthesis (which slows down with aging). Additionally, STAY-C® 50 can help to improve the appearance of skin as it can lessen the appearance of photo-damage and age spots as well as protect hair color from UV degradation.

Although Vitamin C is a popular ‘active’ ingredient on skin, stability has always been the main reason why this vitamin was not used at adequate levels in cosmetic formulations. The personal care industry was in need of a Vitamin C form that would be stable in aqueous systems and yet be available as the ascorbic acid form after application. STAY-C® 50 was, therefore, developed to address this requirement. 

As an antioxidant, STAY-C® 50 is an ideal ingredient for anti-aging skincare products since it prevents accelerated skin aging induced by the presence of free radicals. Furthermore, STAY-C® 50 has regenerative functions, making it a universal active ingredient in skin care.

Also, It has been reported that Vitamin C enhances the production of collagen in fibroblasts. In our studies, STAY-C® 50 was shown to promote the synthesis of Collagen I and Collagen III in human dermal fibroblasts.

A significant increase in collagen production should result in the improved overall appearance of the skin. In an in vivo study on 12 female volunteers, STAY-C® 50 had a positive effect on skin roughness. Volunteers applied a base formulation containing 3% STAY- C® 50 and its correspondent placebo for 3 months. It was concluded that STAY-C® 50 reduced the appearance of fine wrinkles after 2 months of application.

We are proud to choose STAY-C® 50 since it overcomes VitaminC’ estability issue, providing REAL benefits to the skin.