The prevalence of minimalist makeup, popularized by Glossier's "no-makeup makeup" approach as a response to the overwhelming beauty content on YouTube, has been a significant trend in the beauty industry. However, 2021 witnessed a notable shift, introducing a subtle balance between minimal makeup with an emphasis on complexion and the resurgence of more extravagant, glamorous makeup looks.
In January, influencer Kayla Trivieri's TikTok video, garnering 1.7 million views, marked the conclusion of the straightforward "clean girl" trend, paving the way for the bold "mob wife" style characterized by voluminous hair, bold makeup, and fur coats. The #mobwifeaesthetic hashtag has since accumulated over 175 million views, gaining global traction among influencers.
Rather than strictly adhering to one of these styles, it appears that many individuals desire a foundational clean appearance but also enjoy occasional elevated glamor. This is where a high-quality skincare brand becomes crucial, assisting in preparing the skin for heavy makeup application, aiding in post-glam recovery, and maintaining a healthy and radiant complexion for those who prefer a more natural look.
When skincare helps skin work optimally, it becomes a cornerstone for achieving the best of both worlds. Whether presenting an elaborate makeup ensemble or opting for a naturally radiant, bare-faced look, well-cared-for skin serves as the canvas for beauty expression, ensuring it appears at its best in every aesthetic pursuit.