Tips for Streamlining your 2023 Beauty Routine

Kicking off a new year can be exciting and overwhelming all at once. While setting goals and resolutions for the year ahead seems great in theory, it’s not always easy or realistic to maintain big lifestyle changes for the entirety of the year. Instead of making impractical resolutions that you’ll drop in a matter of weeks, why not make smaller, more thoughtful changes to the daily routine that can go a long way in achieving long-lasting results?


For those looking to increase productivity in every aspect of life, while simplifying the processes along the way, taking a look at one’s beauty routine is an ideal place to start. Gone are the days of 5+ step, wasteful morning and nighttime routines, which don’t seem to make all that much of a difference. With the introduction of high-performing skincare essentials, thoughtfully designed to address everyone’s day-to-day beauty concerns, beauty routines can become a lot more efficient this year.


Lendava founder, Priscila Fadul, is an industry insider who spent much of her life in beauty thanks to her family’s involvement in the industry for over 50 years. Below, Priscila rounds up her top tips for streamlining the beauty routine for 2023, without sacrificing immaculate results.

1) Vitamin C: the Difference into Your Daytime Skincare Routine

Good Morning Face Cream 50ml, $88


PRISCILA’S TIP: “Vitamin C is one of the best ways to greet your skin in the morning. It’s packed with antioxidants that prevent aging and it naturally brightens the skin from the inside out. It also aids in sun protection and fights acne, making it a great daytime ingredient. If you love having glowing, luminous skin, then this is your wake-up call for Vitamin C.”


Good Morning is an all-in-one daytime face cream that contains the ideal daily ingredients usually found in serums, eye creams, moisturizers, and face oils. Good Morning is a super-potent daytime formula packed with a powerful combination of ceramides, skin superfoods, and an antioxidant complex to maintain a healthy barrier and protect your skin from signs of aging, irritation, dehydration, and pollution during the day.



2: Switch from a Gel Cleanser to an Oil-based Cleanser


PRISCILA’S TIP: “Oil-based cleansers are a superior choice for many reasons. First, the oil gently glides across the skin’s surface to effortlessly remove makeup without causing eye irritation. Second, it’s soap-free nature doesn’t strip the skin of its natural oils, so it cleanses the surface while keeping the delicate skin barrier intact. Cleansing the skin daily is necessary to wash away grime and buildup, but traditional cleansers are often too harsh compared to a better oil-based option.”


Barefaced is an everyday cleanser for all skin types that gently removes makeup without stripping the skin of its natural oils or causing eye irritation. Gently wipe the face and eye area, then rinse for smooth and supple skin.



3: Make Gua Sha Part of Your Daily Skincare Routine


PRISCILA’S TIP: “There are infinite ways to practice selfcare and a gua sha tool is an amazing ritual to do so because of the many skincare benefits it brings. Regular use of a gua sha visibly reduces puffiness, inflammation, and fine lines. It also increases blood flow to prevent acne and decongest the skin, while relieving tension in the face and sinuses. Plus, it feels amazing!”


While we’ve all likely heard about the benefits of gua sha for many years now, 2023 may just be the the year to stick to a daily ritual utilizing this ancient technique for visible results. Lendava’s Gua Sha is a simple lifting tool that’s perfect for learning and mastering the basic techniques of the gua sha massage. It helps soothe tight muscles, reinvigorate circulation, and improve the appearance of congested skin.


4: Incorporate Retinol into Your Body Routine



PRISCILA’S TIP: “Retinol is the only scientifically proven active ingredient that improves the appearance of wrinkles and fine lines. While other ingredients can hydrate the skin from the inside out to help plump fine lines, Retinol (or Vitamin A) effectively sheds aging skin to promote cell turnover. Simply put, you need to include Retinol in your skincare routine to ensure the best results.”


Lendava’s Body Care Body Cream is loaded with Retinol and combined with high-quality antioxidants. Body Care’s high impact formula visibly diminishes the appearance of stretch marks and premature aging due to sun exposure. Complementing these powerful ingredients is the hydrating action of Hyaluronic Acid, Jojoba Oil, and hand-picked Shea Butter. Light and fresh for all skin types, this deeply penetrating lotion will revitalize and tone the skin.


5: Don’t Be Wasteful



PRISCILA’S TIP: “Every year, the global beauty industry produces over 120 million units of packaging, accounting for 70% of the industry’s total waste. By investing in “refillable” containers, you eliminate the need for unnecessary packaging each time you repurchase a product, without losing the luxury feel of high-end products. One package may not feel like a big difference, but collectively as consumers, we can change the world!”


If being more sustainable in the new year is one of your resolutions, then mastering this in your beauty routine just got easier. Lendava is committed to limiting waste in all of its forms, so in addition to providing a minimal product offering that eliminates the need for excessive product purchasing, the majority of products within the range are presented in signature refillable and recyclable packaging.


The Savy Duo, Body Care Body Cream, Barefaced, and Mom are all offered in refillable packaging to allow each user to limit their eco footprint with each use.


 6: Minimize Your Process



PRISCILA’S TIP: “Skincare doesn’t need to be complicated because in the end, skin is skin. Regardless of age, skin type, or gender, all human skin requires the same things to be healthy: active, science-driven ingredients. That doesn’t mean having many specific products, but instead, just a few high-quality ones with optimal concentrations of these ideal ingredients. The skin can only absorb so much at a time, so applying multiple products can overdose one with ingredients to waste product and irritate the skin. Some ingredients also negatively react with one another, so mixing certain products can be hazardous to your skin’s health.”


Lendava’s Good Night face cream is a maximum-effect nighttime formula intended to replace the excess of steps of a nighttime routine. Packed with matrixyl 3000 peptides that are combined with a powerful antioxidant complex, essential nutrients, and anti-aging ingredients, the cream acts as an intensive regeneration treatment. Its luxurious texture results in waking up to healthy-looking, refreshed skin.




Lendava is a Miami-based, female-founded skinimalism brand that offers vegan, cruelty-free, fragrance-free products in recyclable and refillable packaging that are appropriate for every skin type and gender.  The brand was founded by Priscila Fadul in 2021 based on four fundamental principles:


  • SCIENCE-BACKED SKINCARE: Lendava’s formulas are crafted with only the highest quality and most-researched ingredients, put together in the ideal proportions – never cheating the consumer out of the essentials and effectiveness.  
  • SKIN-FRIENDLINESS: The skin knows how to function by itself. Therefore, Lendava’s products add value to the health of the skin without disrupting its natural functionality.  Lendava’s products are microbiome-friendly, gender-neutral, and benefit all skin types. 
  • MINDFUL SKINCARE: From consciously sourced ingredients to refillable packing, Lendava encourages customers to reuse rather than repurchase. 
  • SKINCARE SIMPLIFIED: Lendava replaces lengthy, unnecessary skincare routines with the goal of simplifying your skincare closet.




Founder of Lendava

 Priscila Fadul is an engineer and beauty insider whose family has over 50 years of experience in the beauty industry, working with brands in a multitude of ways including through the exclusive distribution of top beauty brands such as L’Oreal, Shiseido, Hermes, Dolce & Gabbana, and more. She began her career completely immersed in the beauty industry, learning the ins and outs of the industry’s best designer brands and studying their most coveted products from the inside out.


Working deep within the industry, Priscila benefited from connecting with industry experts and it was this priceless intel that she was able to bring into Lendava, working with the world’s most experienced chemists when formulating Lendava products. Having received a degree in Industrial Engineering at UCA Santa Maria de Buenos Aires, Priscila’s approach to beauty has always been centered around proven science.  It’s no secret that skincare and science go hand in hand as there are constantly new innovations, ingredients, and research that require ongoing study of how the skin works, and Priscila is determined to ensure Lendava is always on the cutting edge.



By L.E.R. PR | Jane Lerman / Shane Fonner